We’ve compiled a list of our top 13 favorite accounts for your scrolling pleasure. Now we want to hear from you! Who are you following for your daily dose of MTB inspiration?”
You will be happy to know these influencers have a versatile choice in biking: some love canyon bikes, some pivot cycles, some trek bikes, commercial bikes, and many more.
Some of our influencers even have records of switching careers because of their profound love for MTB and have inspiring podium finishes. Lets be ready from the ultimate LBS favorite influencer lists.
1. Fabio Wibmer
Austrian cyclist Fabio Wibmer has a fan base like a celebrity, and we can see that. At the current date, his followers are 2.6 M on Instagram. If you want to follow a rider with an amazing fanbase like his, check out his amazing work beyond the trail. He is best known for his creative riding videos and adventures.
He is the founder of @sick_series, @nineyard_, and @bikeflip_. One of his Instagram reels, where he shows his test jump vs. final jump using his bike, has amassed nearly 20 M views, which shows how good a creator he is.
His most iconic stunt videos include Fabiolous Escape 2, Urban Freeride Lives 3, Fabio Wibmer’s Top 7 Moments, and his legendary Stairs Drop, as usual. The narratives, intensity, and risks involved all make sense to the quality content he prepares for his followers.
If you also want to get a bike like his and start making stunt videos, shop for the latest bike collection from the LBS.
2. Danny MacAskill
Mountain Bike and Street Trials Rider Danny MacAskill is another on the list to have amassed absolute love and support from the mountain biking community with 2.1M followers. This Scottish rider is also very active on YouTube, making informative and entertaining content for his subscribers.
His amazing work with Crank Brothers and love for Santa Cruz and Magura Bikes are evident from his Instagram highlights. Danny MacAskill Rides Adidas HQ is one of his latest films of 2024, where his numerous trips are covered.
MacAskill initially gained fame with his 2009 video Inspired Bicycles, showcasing his incredible tricks and stunts. The Slabs (2021), where he descends steep rock faces, gave him the highest of viewers, and he currently ranks at 526k subscribers on YouTube. MacAskill has participated in the X Games Real MTB series.
3. Loïc Bruni
Loïc Bruni is a pro mountain biker from France with 6 UCI Downhill World Championships and
4 UCI Downhill World Cup Champion titles. Super Bruni, as he calls himself, has 584k followers on Instagram, where we can have highlights from his championship and fast life.
On his Instagram and YouTube channel, he shares extraordinary content about professional downhill racing and training. On YouTube as well, he receives much love with 69k current subscribers.
4. Rachel Atherton
Rachel Atherton is remarkably known as a six-time UCI Downhill World Champion. Having won her first title in 2008 and securing five elite titles by 2016, she later started his line of MTB production with Atherton Bikes.
She has a total of 40 UCI Downhill World Cup wins with “Perfect Season” wins. Throughout her career, she has been renowned as the Sunday Times Young Sportswoman of the Year and has won multiple BT Sport Action Woman awards.
On Instagram, she has around 300K followers. Fans did appreciate her for balancing motherhood and racing after the birth of daughter Arna in August 2021. Her career has not been smooth; she has had setbacks and reportedly done over 12 surgeries related to shoulder issues and her advocacy for women’s sports.
Through initiatives like coaching camps at Dyfi Bike Park and events such as the Redbull Foxhunt, she gives back to the community. She is approachable and also gives advice and mentorship to her fans. Her YouTube shorts and Instagram reels are also growing popular for her adventurous nature and biking stunts; you can check that one too.
5. Aaron Gwin
American mountain biker Aaron Gwin is a five-time Downhill World Cup Champion. He is an 8-time US National Champion with 434.6K followers on Instagram. He makes frequent riding content @gwinracing with his other members @sethsherlock and @mikey.delesalle. You can register for his race clinic at @windrockbikepark.
He believes in sharing his racing techniques, personal insights, and MTB race highlights and building community engagement. Moreover, as a champion, he also endorses Crestline Bikes for eMTB experiences. Some of his popular YouTube videos are, My First Race Back In A YEAR! New Crestline Bike! Aaron Gwin’s Winning CHAINLESS Race Run FULL
6. Sam Hill
Sam Hill is no new name in the MTB world. He is an eight-time MTB World Champion from Australia, best known for his downhill and enduro racing capabilities. His journey started young at the age of 12. He was already in the UCI Junior Downhill World Championships in Vail in the year 2001, and his potential and downhill dominance started with his elite championships.
It was 2016; after severe downhill titles, he shifted to enduro, and later he won consecutive EWS championships in 2018 and 2019. His talents and technical expertise are followed by 302k people on Instagram. They appreciate his exceptional abilities in steep and technical courses.
7. Matt Jones
Matt Jones is a versatile MTB rider known for his philosophical approach to biking. He frequently shares his action-packed photos, videos, stunts, racing tricks, and highlights with his 605K followers on Instagram.
His behind-the-scenes content, heartfelt content, and creative edits attract a lot of likes and shares. His humorous wipeouts, unexpected mishaps, and funny yet playful challenges with witty captions make him a popular MTB influencer to follow on Instagram. Most of all, he loves Marin bikes and his freestyle approach, making him distinct from the champions around.
8. Jill Kintner
Jill Kintner is a three-time Mountain Bike World Champion and Olympic BMX bronze medalist with decent records. She became BMX Junior World Champion at age 16, and so far she has shifted to mountain biking.
Kintner won three gold medals in the Women’s 4-Cross World Championships (2005, 2006, and 2007) and was the World Cup Champion in 2007. Her experiences in multiple disciplines as a professional rider make her a top influencer.
- She started riding BMX at 7.
- She accumulated 70 wins at 14.
- Full-time competitor in mountain cross from 2004 to 2009
- downhill racing from 2010 onwards.
- 3x Mountain Bike World Champ
She is married to fellow cyclist Bryn Atkinson, and together they embody a strong presence in the cycling community. Her work ethic, exceptional riding technique, and inspiring nature as a young female athlete and cyclist make her worth 86.5k followers on Instagram.
Jill Kintner’s favorite mountain bike is the Norco Sight. You can pre-book that with Norco’s while also shopping for your favorite products from the LBS.
9. Gabriel Wibmer
Gabriel Wibmer is a talented Austrian mountain biker known for his impressive skills in trials and downhill racing. His creative riding videos, styles, and video content add the cherry on top, giving him a fan base of 503K on Instagram @wibmergabriel.
The pro trails ace rider has joined Riding Culture’s team of high-profile athletes in 2022. His videos, such as “Late for School 2” and “An Almost Perfect Dream,” have millions of views online. This 21-year-old rider is a crush of young girls and an inspiration for young guys in the MTB world with a half-a-million YouTube fan base.
His most iconic tricks include the backflip-frontflip combo, bunnyhop, pull-up barspin, endo 180, no-foot stoppie, and many others. Those keen on learning bike control with amazing stunts like these can follow him and incorporate his style and flair into theirs too.
10. Jeff Kendall-Weed
Jeff Kendall-Weed is a name synonymous with us; this 526k-followed Instagram biking influencer is equally active on YouTube. Today we know him as a skilled rider and engaging MTB content creator, but his first fascination with the sport began after his graduation when he first worked in sales at Ibis Cycles.
This Santa Cruz-based rider, sponsored by giants like Ibis Cycles and WTB, has effortless riding styles. On top of that, he has a series of trial filming sessions with Elliot Wilkinson-Ray with viral edits and an infectious personality.
A lot of people appreciate his smooth maneuvers on BMX and trail, comprehensive manuals, and gravity-defying tricks. His “Local Loam” series is a testament to his dedication, more than just a skilled rider.
He’s a true ambassador for the sport with over 112k YouTube subscribers, where he pours out his thoughts on “what mountain biking means to him.” He also has his website, which he regularly updates about his MTB videos, podcasts, and articles—the tagline reads, “Get As Rad As You Can.”
11. Nina Hoffman
Racing for Santa Cruz Syndicate, Nina Hoffman made waves in the downhill circuit. She became a three-time UCI MTB World Cup Winner and finished second in the World Cup Overall in 2023.
Nina was once a competitive athlete in javelin and hurling. Her passion for track and field, likening the feeling of being “Dialed In” before a race, connected her with over 103k followers on Instagram. This 28-year-old rider is in the bigger picture for her muddy day trails, Donwhill riding, and her love for Santa Cruz bikes.
12. Loana Lecomte
Loana Lecomte is a French rising star in cross-country racing. She is a silver medal winner at the 2023 UCI Mountain Bike World Championships in cross-country Olympic (XCO)
Her total World Cup wins are over 13, including the 2022 European Mountain Bike Championship. She has over 212k followers on Instagram, sharing her career and personal life. She posts her training updates and race highlights, inspiring the cycling community.
13. Caroline Buchanan
Caroline Buchanan is an eight-time BMX and mountain bike world champion. Caroline Buchanan is the one to follow, as her journey from representing Australia at the London 2012 and Rio 2016 Olympic Games has been a lesson for all the MTB dans.
Admiring the advice of De Castella, her mentor from a decade back, Buchanan finally has a well-rounded skill set, akin to being a “complete Yellow Pages.
What types of content are most engaging for mountain bikes?
If you look forth for the trends of MTB, action-packed POV tops the list.
Trail and gear reviews are next, as we all love to buy as per the recommendations of our favorite cyclists, sometimes worthy ones, and some under budget to begin with.
How-to-tutorials are not boring when they’re for something like your bike maintenance, riding techniques, and safety tips.
Fitness for mountain bikers is not something we can chip out. Their riding looks, their physique, and the secrets behind it all are the points that captivate audience attractions.
Even community-focused reels and YouTube shorts perform well and good. Some of the first experiences, like “New Bike Day” posts and light humor and memes, can never go wrong if you want to begin with.
For the influencer in you to begin, you can grab your favorite bike at LBS.com. Where your local bike shop can give some brand-new handy gear recommendations and ship your custom product to your location.
If you have some photography skills, you can cover local races and MTB events, and your creative drone filming can also give you the fame you are actively looking for.
Most Recommended MTB Youtubers to Watch Out for in 2025
Sam Pilgrim, whose “£10,000 Mountain bike VS £275 budget MTB!” is a big hit, has more such bike recommendations videos on YouTube. He has this easy choice suitable for beginners and most needed upgrades for the regular MTB riders with the limited edition grip. This legendary MTB reviewer cum influencer has amassed a love of over 2 M on YouTube with his realistic expressions at trial and genuine challenge videos.
LachlanKraus is another active MTB YouTuber whose latest shorts, like “What bike is the fastest?” and Snapping my chain, have received popular views. He creates realistic hack videos for bikes, tests sound levels of bikes, and gives riding-style videos, like “How to drop in?” His contents are being loved worldwide. And for every other product he reviews, you can shop your favorite from your local bike shop (The LBS).
Challenges Faced by Mountain Bike Influencers
Often fame comes with its own set of challenges, but as usual, these MTB riders loved them. Their early struggles are something we have heard about over the years, but they have much more than just training or delivering engaging content on a social media platform. Some of the common challenges include
- Negotiating sponsorship
- Balancing Authenticity and Commercial Interests
- Community Expectations and Criticism
- Identifying Social Media Trends
- Dealing with Negative Feedback
- Financial Stability
The influencer market is becoming increasingly saturated as more athletes enter the space. Thereby, influencers often face pressure to align with brands’ ethics and beliefs to secure sponsorships.
The pressure of constantly producing content, however, is alleviated by a content calendar that outlines their posting schedule, themes, and types of content.
How do mountain bike influencers make money?
1. Ad Revenue:
YouTube creators receive payments based on views and ad clicks on their videos.
2. Sponsored Content:
Brands pay influencers to create specific content that features their products. MTB influencers mainly endorse products within the cycling community and their essentials, even energy drinks and many more.
3. Affiliate Marketing:
MTB influencers can earn commissions by promoting products and directing followers to purchase through unique links.
4. Merchandising:
MTB influencers strategize various product sales in their brand name and thereby earn via merch, athletic products, essentials, and basics.
5. Events and Coaching:
Like their regular MTB rider skills, they use it to participate in MTB events and also provide training to juniors, which pays them a good amount.
6. Buying and Selling Bike Parts:
Once popular, many interested MTB riders have a marketing base among the fan following, and we end up buying what they recommend, and they earn out of it.
7. Content Creation:
Everyone does content creation when they have skills that match the interest of the public. Thereby, MTB influencers make money with their tips, tricks, hacks, riding content, and various ways.
Conclusion
If you’re looking for amazing bikes from your favorite influencers, look no further than your Local Bike Shop (LBS). We are your trusted partners, offering the latest gear, bike products, and essentials from top brands. We carry a wide selection of products from over 100 brands, including Hope, and deliver to more than 132 countries worldwide. Contact us for more discounts and offers.
FAQs
What are the best hashtags to use in the MTB community?
Popular hashtags include #MountainBiking, #MTBLife, and #TrailRiding; this can even help us to have more reach to content creators in the mountain biking community.
Who are the top female mountain bike influencers in 2025?
Rachel Atherton @rachybox, Tahnée Seagrave @tahneeseagrave, Vali Holl @valihoell, and Jolanda Neff @jolandaneff are some of the most followed female MTB influencers in 2025.
Who are the rising stars in female mountain biking for 2025?
At just 19 years old, Marion Bunel has victory at the Tour de l’Avenir. Along with her other young talent, to keep an eye on are Fleur Moors, Justyna Czapla, Ella Wyllie, and Ella Heremans.
Who are the top young riders to watch in mountain biking for 2025?
Sascha Kim (EDR U21 Men), Bow Habermann, Harry Doye (XCO Junior Men), Viktória Chladoňová, and Albert Withen Philipsen are some young riders to watch in mountain biking for 2025.
Where do I shop for my essentials for my cyclo-cross events?
For shopping essentials for cyclo-cross events, you can book your favorite bike products and accessories from The LBS, where you can get them delivered to the USA, UK, Canada, and all other countries. We stock everything from bikes, frames, tires, wheels, clothes, and more.
Who are the current champions in stage racing?
Joey Logano won his third NASCAR Cup Series Championship on November 10, 2024. Max Verstappen is the reigning World Drivers’ Champion. Tadej Pogačar (UAE Team Emirates) won the 2024 edition of the Tour de France, and the best young rider title goes to Remco Evenepoel.
